1. What additional factors might contribute to compliance?
2. In 1965, Richard Willis developed a model of conformity
that
received relatively little attention.
Yet, the model offers much in the way of offering
testable hypotheses that could further
knowledge of the processes leading to
conformity.
The model is presented below:

The reference for this article is: Willis, R. H. (1965). Conformity,
independence,
and anticonformity.
Human Relations, 18, 373-388.
3. Along what side of the diamond would Asch's research fall?
4. How well do you recognize the principles of social
influence?
Test yourself
by identifying the principle of social
influence
"Dennis the Menace" is using
in this funny cartoon by clicking here.