Chapter 7: Survey Research

A field survey can best be classified as a(n) ________ research strategy.
1. experimental
2. correlational
3. quasi-experimental
4. developmental
Characteristics such as participant's age, sex, and income level are classified as:
1. criterion variables
2. causal variables
3. demographic variables
4. quasi-independent variables
On a questionnaire, Dr. Tillman asks participants to answer the following question: "What do you think about Al Gore pursuing legal action in the 2000 election?" This question is an example of a(n) ________ item.
1. closed-ended
2. partially closed-ended
3. rating scale
4. open-ended
An advantage of an open-ended item is that:
1. the responses obtained may be difficult to code an analyze
2. the item may place to many restrictions on the participant's potential response
3. it is more difficult to construct than other types of items
4. none of the above
A drawback to an open-ended item is that:
1. the responses obtained may be difficult to code an analyze
2. the item may place to many restrictions on the participant's potential response
3. it is more difficult to construct than other types of items
4. none of the above
The multiple choice questions on this practice quiz are ________ items.
1. open-ended
2. closed-ended
3. partially open-ended
4. partially restricted
The advantage of closed-ended items over open-ended items is that closed-ended items:
1. provide more control over participant's range of responses
2. give the participant the opportunity to answer completely in his or her own words
3. are easier to construct than open-ended items
4. you do not have to be as concerned with the format of the item
A rating scale should not have fewer than ________ points.
1. 3
2. 5
3. 7
4. 10
Labeling each point on a scale versus labeling only the endpoints:
1. significantly alters the responses participants give to a question
2. usually does not significantly affect the responses participants give to question
3. may confuse participants, so the practice should be avoided
4. changes the underlying psychological dimension being measured
Labeling points on a rating scale are called:
1. pivots
2. anchors
3. weights
4. pegs
A type of rating scale that is widely used in research is the:
1. unnumbered rating scale
2. restricted rating scale
3. Likert scale
4. none of the above
A rating scale that uses a series of bipolar adjectives is called a:
1. graphic rating scale
2. semantic differential scale
3. nonverbal scale
4. none of the above
What is wrong with the following item? "What do you think of Al Gore's devious actions in the 2000 Presidential campaign?"
1. using the word "devious" adds a negative bias to the question
2. the item is too precise
3. the item is too vague
4. the item is too complex
Dr. Hightower is conducting a survey of attitudes toward same-sex marriages. She wants to be sure that she has both white and non-white participants in her sample. She divides her population into groups according to racial identity and then randomly samples from each group. This is an example of ________ sampling.
1. simple random
2. stratified
3. cluster
4. multistage
In ________ sampling, you identify naturally occurring groups, such as classes in a school, and sample some of those groups.
1. modified stratified
2. systematic
3. cluster
4. multistage

Chapter 7: Survey Research

Choose the best answer for each question.